Before launching her boutique consultancy, she worked for Expedia Australia/New Zealand where she developed the digital content and editorial communications strategy for one of the world’s largest online travel agencies.
Prior to that, she was the Head of Marketing for two Australian, retail-based tech startups where she oversaw all channels and creative territories (paid, owned, and earned) to acquire and engage users.
Aja began her career in New York working at agencies and in-house for brands including M·A·C Cosmetics, Levi’s and Virgin Mobile to create branding campaigns in regional markets throughout North America.