Aja is a passionate and dedicated marketing executive. She brought an important mix of celebrity, fashion and media insight to Booodl during an important phase of the businesses development.
Aja Bradley is one of the most skilled marketing and PR professionals with whom I’ve worked. Her natural instincts for what will be successful for brands and media coverage are only matched by her extensive hands-on experience. Her niche always has been pop cultural and lifestyle consumer brands. She knows what’s hot. And, more importantly, she knows what’s not. She has never met a stranger and she has a calming spirit that has tamed even the most high-strung client.
Aja is highly creative and innovative in her approach to public relations and has a deep grasp of the Australian & New Zealand media landscape both traditional and digital. Under her leadership and direction we successfully executed several high profile campaigns including launching the highly-anticipated Sunglass Hut Floating store utilising global ambassador Georgia May Jagger. Aja was also instrumental in developing the strategy of several OPSM activations including launching OPSMs sponsorship of the Australian Cricket team and prescription sun campaign. It was a pleasure working under Aja, her mentoring & advice were invaluable
Aja is the consummate professional. In an industry where expectations and what is delivered often vary widely, Aja is an expert at developing a strong strategy, executing on those plans and over delivering on results. In short, she makes things happen. Aja is widely known and respected in the fashion industry, sharp witted, hard working and great fun to work with. I look forward to an opportunity to build another great company with her in the future